Jennifer Hawkins is the new face of Siren Shoes

Former Miss Universe 2004, Jennifer Hawkins has signed a new deal with a fashionable shoe outfit. One of Australia’s young women’s fashion footwear players, Siren Shoes says it has strategically positioned itself for significant growth after securing Jennifer Hawkins as the new face of its national brand. She, who has been voted one of the world’s most beautiful women and is already the face of Myer and recently launched her own line of lingerie called Lovable, has entered into a three year contract with Siren which will see her become the face of the brand. Cube Footwear, the owner of Siren, group director Michael Emanouel said Jennifer Hawkins portrays everything that the brand stands for. “She’s beautiful and ambitious with a bold outlook on life,” he said.

“The Siren target customer will be able to relate directly with Jennifer, and we are immensely proud to be working with her.” Hawkins will also collaborate with Siren on the development of her own signature range of shoes: “JLH for Siren”. The “L” stands for Jennifer's middle name, Louise. “I’ve always wanted to design heels. I am truly obsessed with them and know what a woman wants in a heel,” the beauty queen said.

Emanouel said Hawkins was passionate about fashion and shoes and was thrilled to be part of the design process, from idea generation all the way through to market. Jennifer officially launched the range at a special parade in Sydney yesterday and she features in Siren’s upcoming Spring Summer 2010 national campaign which was shot at a luxury location in Sydney.